Spotlight: Dealer-Friendly Brands That Do It Right
In today’s ukulele market, partnerships matter more than ever. Some brands truly understand that their dealers are the heart of their success — and their practices reflect it. These are the brands we love working with: They sell through dealers at consistent, fair pricing, allowing local shops to compete while giving players a clear and reliable value, rather than undermining retailers with conflicting direct-to-consumer deals. If/When offering direct-to-customer sales, they price ethically — respecting the dealer’s role rather than competing directly with their dealers by offering map pricing , free shipping, and rewards programs. They offer models that allow their dealers to offer "add-ons" - giving their players the option, rather than models pre-loaded with strap-buttons . They actively encourage schools, festivals, and customers to connect with local dealers for guidance, instruments, and support, rather than bypassing them for direct sales They keep inventory expectati...
